Digital Marketing
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do
So in essence it’s your bog standard marketing of old, mixed up with online and mobile. In fact, there’s a high probability that you’re reading this article on either your laptop or mobile. That’s digital marketing.
Let’s simplify
Looking at it from a different perspective, it’s about getting your message to your audience electronically. Previously you would be accustomed to receiving a brochure or catalogue through the post.
These days, however, we see an awful lot of marketing through emails, social media, in-app and also SMS – the latter is making a comeback.
Connect with the audience
The audience, particularly with the work from home routines commonplace now, is now more likely to be on their mobile or laptop device than ever before.
If you can get your message across to your audience, on their preferred device, you’re close to utopia.
That’s why having a mixed channel approach to digital marketing is highly relevant. You literally don’t want to miss your audience by not marketing on the correct channel.
How we do it
We’ve been carrying out a market research project which you can read about here . We’ve utilised several digital channels in order to extract data and thereafter go about presenting it.
Ok so you know that digital marketing is about getting your message to your audience in the most, modernly, effective way. But, do you have a plan of action on how to do this?
Well, unsurprisingly, this is where we can help. Contact us now for a free, no obligation discussion on how we might be able to help.
